Since hallyu continues to grow in popularity around the world, this sparks a need for familiar faces to help Kakao Webtoon solidify its presence in the global market. Who would be a better fit besides Korea’s Little Sister, IU? The singer and actress, known for hits such as ‘Good Day’, ‘Through the Night’, and ‘Celebrity’, as well as starring in smash-hit K-dramas such as ‘Hotel De Luna’ and ‘Moon Lovers: Scarlet Heart Ryeo’ has been introduced as the brand ambassador for Kakao Webtoon.
Kakao Entertainment is one of the biggest and known entertainment companies in South Korea, producing various content for a global audience. Starting July 27, Kakao Entertainment and IU will be collaborating on various content, with a video that will be released both digitally and on TV
IU’s reach to global fans seems to be spreading, and that love has definitely been reciprocated!
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