Kim Soo Hyun Named BENCH Brand Ambassador!

Kim Soo Hyun Named BENCH Brand Ambassador!

Another hallyu star join the ranks of past #GlobalBENCHSetters such as Lee Minho and Super Junior’s Donghae and Siwon! This time it’s the star of It’s Ok to Not Be Okay, Kim Soo Hyun!

Last July 15, BENCH posted on their Instagram a short teaser of the actor during his photo shoot with BENCH. It looks like this was a dream fulfilled for the team behind the partnership, as stated in their instagram post:


“We shot for the stars 💫 the moon 🌙 and the sun 🌞 with this one. We’re so excited to make everyone’s #GlobalBENCHSetter dream finally come true! Can’t wait to spend everyday with you, @soohyun_k216. ♥️

Our #KIMSOOHYUNxBENCH collection is now available in BENCH/ branches and at Check it out! #BENCHEveryday

(BENCH Instagram post, Jul 15, 2021)

Kim Soo Hyun even got his own billboard along EDSA, a coveted spot for celebrities and brands to be displayed in front of thousands of Filipinos! Fans of Kim Soo Hyun can now see him along Guadalupe while on the road. 



Kim Soo Hyun’s collection is now available online and through BENCH’s online store and all BENCH outlets nationwide.


Still not over It’s Okay to Not Be Okay? Check out Kim Soo Hyun in the OST album here!